When business owners look to boost sales, they typically focus on new marketing strategies, sales, and other things that get customers into the store and buying products.
However, there’s one thing that can dramatically boost sales, and it doesn’t include entire marketing campaigns, running the numbers to start huge sales, or other complicated methods. Just keep a clean storefront.
Cleaning your storefront has a huge impact on your sales, and we’re going to provide you with a variety of strategies that will help you get the most out of your efforts.
1. Treat it like Branding
The first thing you need to do is decide to treat your business’s cleanliness as part of your brand’s visual identity. If you instill it into your workplace culture and value it as a pivotal part of your business’s image, you’ll be far more likely to add all these strategies to your routine and get amazing results.
This is part of your brand’s image. However, instead of the image you finely craft with marketing, this is something your customers are going to see and base their decisions on, so hiring a retail store cleaning service is recommended. They want to do business with a clean company.
2. Daily Cleaning Tasks
The first thing you need to do is start a daily cleaning routine.
This does not need to be a time-consuming, deep clean of the entire business. Your daily routine should include all the basics, such as sweeping and mopping, wiping down the most used surfaces, ensuring trash cans are removed, and, if you sell food, getting expired or unsightly foods out as quickly as possible.
These are all small tasks that you can likely split between employees, but many businesses choose professional janitorial services to ensure consistency without distracting staff from their primary responsibilities. This is the foundation of your company’s cleanliness.
3. Regularly Deep Clean
You don’t need to deep clean every day, but it is important to schedule deep cleaning at least once a week.
Deep cleaning is going to include the less important things that aren’t necessary on a daily basis. This includes things such as cleaning out vents, ensuring all shelves and displays haven’t accumulated dust, handling areas that customers don’t frequently see, and similar spaces.
Also, take this time to declutter. It’s common for storage areas to get a bit too overpacked, and while it might not seem like a cleanliness issue, it does make it easier for employees to do their job, and it prevents larger problems by taking away pest-friendly hiding spots.
This takes a considerable amount of time, but it will remove and eliminate odors and similar issues from creeping out of those less important spaces and interrupting your customers’ experience. Not to mention, it prevents bigger problems, such as pests that can start entering those spaces and spread into the storefront.
Additionally, office cleanliness helps productivity and supports employee well-being by reducing distractions, improving morale, and creating a healthier, more focused work environment.
4. Adjust for Seasonal Changes
Each time the season changes, you get new cleanliness challenges to overcome, which is why custom cleaning plans benefit small businesses dealing with fluctuating conditions.
Whether that includes slush and mud during the winter, muddy shoes requiring office spring cleaning, or pests in the summer, there are unique challenges you have to adapt to if you want to maintain your company’s cleanliness.
Your approach to this issue will vary depending on your location. You know your area’s climate and what tends to come with it. So, sit down and strategize how you will minimize the issue and how your team will maintain cleanliness as it impacts your storefront.
For example, if your area gets a lot of snow, and you have to worry about large wet spots forming at entryways, a good idea would be to invest in non-slip mats for the entrances, ensure that an employee is mopping the area regularly, and maintain appropriate signage in the area.
Don’t Tackle the Problem Alone
This is one of the most important tips we have. Cleaning sounds pretty basic, but it takes a lot of time to properly clean your business. Especially when it comes to deep cleaning and addressing some of the more difficult seasonal challenges or serious clutter.
To do it alone, you have to either hire staff specifically to clean or you have to take valuable manpower away from productivity tasks and put it toward cleaning. That costs you whether you’re paying more in payroll or in productivity lost.
Luckily, you don’t have to do that. You can hire a professional commercial cleaning service to maintain your business while your employees focus on productivity.
Hiring a third-party service provides numerous benefits, especially for growing businesses.
First, a commercial cleaning service is going to dedicate an entire team to cleaning your business with the best materials and tools available. That is sure to get you far better results than trying to have your cashier step away from the register to wipe things down every few minutes. Dedicated cleaners can put more time, attention, and effort into even the smallest details, and you’ll see an entirely new standard of cleanliness.
On top of that, it helps you tackle the big problems with deep cleaning without interrupting productivity. Some cleaning tasks aren’t even suitable for most employees. Things such as cleaning out vents, decluttering spaces, and similar tasks can be done improperly and cause more problems than you were trying to fix originally.
However, one of the biggest strengths of a commercial cleaning service is that they’re flexible.
You can completely rely on a cleaning service for daily, weekly, and seasonal services if you want. It will obviously cost more, but you should consider that you pay your employees to do that cleaning, too. So, it balances itself out.
You can also book services for specific times. It’s common to have employees handle the most basic tasks, such as daily sweeping or wiping down their workspaces, but then have professional services do the deep cleaning once a week.
You can even decide to call a professional service, such as Oracle Cleaning Solutions, as needed for increased seasonal cleaning or to clean the whole place, so your employees have a fresh slate to work with.
Contact us today to make sure you’re hiring a commercial cleaning team you can trust to get the job done!